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University support allows award-winning Lotus Maternity to blossom

If you run a business or are an employer in Nottingham, it’s highly likely you will have worked with one of the universities, employed an intern or graduate, or sold goods or services to our staff or students. Our institutions are inextricably linked to the prosperity of Nottingham.

After studying midwifery at the University of Nottingham, Olivia Swift wanted to support more women to breastfeed. Olivia has had an abundance of support in growing her business Lotus Maternity Ltd at the University's Ingenuity Lab.

Lotus Maternity Ltd is now an award-winning business, offering breastfeeding-friendly clothes and postnatal support services.  Products are sourced locally, boosting the Nottinghamshire economy. Olivia has received support from both universities with setting up and growing the business, from website development to marketing and branding.

Through her supply chains and inviting experts to deliver postnatal sessions on topics like baby massage or sleep training, Olivia creates opportunities for local businesses, professionals and even employed a Nottingham Trent University student as her graphic designer, drawing on the talent at the University to grow her business.

Olivia Swift talking to a room full of mothers with babies

“After studying midwifery at the University of Nottingham, I wanted to help not only the women I was caring for to breastfeed but also every other mother. The support I’ve had from the universities has helped me launch a successful breastfeeding brand to do just that! I’m really proud that my suppliers are local, providing a boost to the Notts economy too.”

Olivia Swift, Founder, Lotus Maternity Ltd