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The Digital Marketing Academy

The Digital Marketing Academy is an example of businesses working with both universities to find solutions to their skills needs.

Nottinghamshire digital marketing companies, Impression and Hallam, have a track record of working separately with the universities to source graduate talent and placement students in the past. They both wanted to work more closely with the universities to ensure graduates they took on had the skills specific to their industry.

Rather than work individually with the businesses, the universities wanted to collaborate, with each other and with the two companies, to create a bespoke series of workshops for students which would equip them with the specific and changing needs of the digital marketing industry. The result was the Digital Marketing Academy, which was based on tailored sessions delivered by the companies and the university, to students looking for a career in the industry.

The Academy programme is designed to inform, educate and inspire students looking to further their knowledge and career prospects within the field of digital marketing. Following an initial ‘Get Inspired’ event, the programme provides the opportunity for participants to learn about four key areas of digital marketing: Search Engine Optimisation (SEO) and Digital PR, Pay Per Click (PPC), Social Media, and Web Design and Development.

Students take part in four themed workshops, each aligned to one of these key aspects. Each session is co-delivered by Impression, Hallam and a small number of other local digital agencies, with sessions split between both university campuses.

After attending at least one of these workshops and completing a minimum of two mandatory Google accreditations, participants of the Digital Marketing Academy will be eligible to attend an insight day and/or digital challenge. This will allow students to experience life within a working agency and to complete a simulated client brief alongside their peers.

Following the digital marketing challenge, The Digital Marketing Academy concludes with a presentation of all completed briefs at a celebration event attended by digital marketing professionals.

“We have a fantastic relationship with the universities and they have been so supportive in helping use recruit the best staff for our company. Now we are able to help equip them with the skills they need for this industry before they start working in it. This means they are ready to hit the ground running when they start their first job.”

Ben Garry – Impression

“Inspiring the next generation of Digital Marketers is a great way to give back to a community which has supported the agency since I founded Hallam in 1999. We have employees who love sharing their knowledge with the students of Nottingham, as well as providing the students with a clear indication of what a career in Digital Marketing would involve.”

Susan Hallam – Hallam