The Creative Quarter geographical area covers Hockley, the Lace Market, Sneinton Market and BioCity, but its remit covers creative and digital start-ups and businesses wherever they operate in the Greater Nottingham area.

The Creative Quarter aims to help people to make a living from their creative or digital business, but also wants to support high-growth businesses which can go on to employ 100 or 1,000 people, which will create jobs for graduates, as well as work experience placements and internships for NTU students within Nottingham’s creative and digital sector.  It is part of the Big House partnership which includes NTU Business School and the Hive.  This ERDF-funded project provides tailored business support to creative and digital businesses and entrepreneurs in the form of workshops, network events, small grants and 1:1 advice and mentoring.

The Creative Quarter office is located at the former wholesale fruit and vegetable market at Sneinton Market which was redeveloped in 2016.  The refurbished units provide space for 46 creative and digital businesses.

The Confetti Institute of Creative Technologies is located within the Creative Quarter area, and its Chief Executive, Craig Chettle, is a long standing Director of the Creative Quarter Company, and a former Chair of the CQ Board.